Electric Vehicle Case Study: Tesla Model Y
Electric cars are all the rage currently, and with the amount they save on fuel and the benefit to the environment, it’s easy to see why! We often post articles considering the future of the electric vehicle, and where the market is headed. This is also why we are paying so much attention to Tesla. Elon Musk disrupted the automotive industry with the initial launch of the Tesla, a brand that has long paired sporty appeal with electric practicality.
The Tesla Model Y and what this particular vehicle will offer has been mentioned on and off for years. It is expected to be a cheaper version of the highly successful Model 3. It is marketed as an all-electric, eco-friendly sports utility vehicle targeted at those who’ve always wanted to buy the Tesla Model X, but found the price to be a bit too high.
We can only speculate on the Model Y features. The new car is expected to have doors hinged at the roof rather than at the side – Falcon Wing Doors, same as Model X. Plus, it may have a panoramic windshield. The battery packs and drive units should be the same as with Model 3. So you may get a range of 300 miles with each charge.
Musk said in a teleconference that he expected Tesla Model Y to be twice as popular as the Tesla Model 3, the company’s current bestselling all-electric SUV. “It could be even double. The mid-size SUV segment is worldwide the most popular type of vehicle, so we will probably see higher volume of Y than 3,” he predicted.
The big difference between Model Y and its predecessors is that it is being manufactured in a massive state-of-the-art factory in Shanghai, which could help speed up the launch and cut costs. “Earlier this month we started construction of Gigafactory Shanghai, and by the end of this year we expect to be producing Model 3s using a complete vehicle production – that’s body paint, body assembly, general assembly and module production. This factory is going to go off like lightning,” Musk said.
Higher volume production of electric vehicles in even larger facilities, like what Tesla is now doing in Shanghai, is important to consider for the future of electric vehicles. Tesla can be a bit of a trendsetter, so if they are finding ways to increase production and cut costs, you can bet other manufacturers will follow suit.
Lowering Costs for Electric Vehicles
Considering the above in production process, Tesla Model Y will be cheaper than Model 3. It is expected be priced between $35,000 to $45,000 – we won’t know for sure until the release date (no one knows exactly when this will be currently), but what we do know is that Tesla is inching ever closer to a price range than can be affordable for many more middle class American families. This is a great step in the right direction towards increasing usage of electric vehicles over traditional gas-powered. If it is practical, classy AND affordable, it will be much more attainable for the masses – and this is the most important thing to take away from this case study. Tesla is a great example showcasing ways that electric vehicle manufacturers can create a stylish, desirable product that is both practical and affordable.