SUVs & Trucks Selling Better than Other Vehicles in the US
Ford recognized the writing on the wall almost immediately. The automaker announced in April 2018 that the only passenger cars they intended to keep in the North American market were the Ford Focus Active and their iconic Mustang. That meant we had to say goodbye to the Fusion, Taurus, Fiesta, and the standard Focus. Ford wasn’t disappearing from the American or Canadian markets. They decided to shift to an inventory featuring crossovers, SUVs, and trucks, making the larger vehicles become 90% of their overall portfolio.
In the 12 months after this announcement, Dodge was able to announce a 45% increase in Ram truck sales, taking over second place from the Chevy Silverado. GM saw Q2 2019 sales of its SUVs improved dramatically, but sales fell 1.5% because of a poor pickup performance for the quarter. Even Hyundai saw a 36% improvement in its Santa Fe SUV.
Why Are Trucks and SUVs so Popular?
Households around Phoenix, Tucson, and most other places in the United States are turning to trucks and SUVs over cars for a straightforward reason: performance.
If you wanted to purchase a vehicle that had any power, it used to be that you were forced to buy a sports car. A Ford Explorer from the 1990s barely had 150 horsepower, and the Toyota 4Runner only have you 116 hp.
The Geo Tracker was even worse at only 80 horsepower.
Now drivers have better options to think about when they want to have an enjoyable experience on the road in this category. You can purchase a standard Explorer today with 365 hp. Some models put you above 500 horsepower, with the 2019 Jeep Grand Cherokee offering an option to go up as high as 707 hp.
Cargo Capacity Is Another Consideration
One of the latest shopping trends for consumers in Arizona and across North America is to order items online, and then pick them up at the local store. If you are driving a performance car, then you may not have the cargo capacity to manage this need. Trucks and SUVs can seat at least five people without compromising how much you can haul.
You are trading fuel economy for cargo capacity, but it is a trade that most Americans are willing to make in 2019.
Ford made waves for focusing on the production of trucks and SUVs, but they are not the only auto company making that shift. General Motors has significant restructuring plans in place to lay off up to 14,000 workers and shut up to five plants as they move away from car sales. Fiat Chrysler is moving toward larger vehicles as well because there are better profits available.
U.S. production of the Chevy Volt, Cruze, and Impala will likely be cut. The Cadillac CT6 and XTS are disappearing from North America as well. The Dodge Dart and Chrysler 200 are also casualties of this trend.
Changing economic times could shift consumers back toward smaller cars in the future. Until that happens, the performance and cargo capacity of the modern truck and SUV allows families of almost any size to benefit.